Grocery market share figures published by research, data and insight firm Kantar show that consumers are spending more on preparing for Halloween than Brexit day. Anna Tobin reports
Kantar’s latest grocery market share figures, published today, show year-on-year supermarket sales grew by 1.3% during the past 12 weeks. The research did not see any evidence of consumers stockpiling in preparation for Brexit Day, however. In contrast, £1.5 million, has been spent on pumpkins in the past 12 weeks, with sales 29% higher than at this point before Halloween last year.